Zero Gravity Labs

Life at Zero Gravity Labs

Grilled cheese and stuff


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About Us

At Zero Gravity Labs we believe in creating a start-up like environment where exploration, experimentation, inclusion and knowledge sharing are the keys to success.

What We Do

Zero Gravity Labs is about the pursuit of what’s next.


As the innovation arm of LoyaltyOne, Zero Gravity Labs focuses on the future of customer influence. We moved to a startup-friendly office space outside of the corporate environment to allow us to explore and experiment without the limitations or constrictions of today’s business and technology realities.


We explore ways to change the face of loyalty and customer experience within the retail and banking industries, using emerging technologies identified through a process of ideation, experimentation and real world testing.


We look across the technology landscape and speak to industry experts to develop a pipeline of ideas and technologies to explore.

Lean Approach

We use a Lean approach to identify ideas and technology that have the greatest potential to disrupt our industries.


We design experiments that help us get a deeper understanding of the technology and the ways we can validate its application.

In Market Testing

Working with a multitude of partners we are able to test our solutions in real world situations and with real customers.


We work across LoyaltyOne's multiple lines of business to deliver new knowledge, prototypes and experimentation results into that particular business.